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Gabriella Devoy

Content Writer & Creative

Helping independent brands tell their stories through succinct copy and engaging content, with experience across lifestyle, interior and jewellery e-commerce businesses.

About me

Services

  • Copywriting

    I am able to adapt to, or help you fine-tune your tone of voice to produce succinct, compelling and SEO-friendly copy across marketing and e-commerce platforms, with experience across interiors, fashion and lifestyle brands. I can define and refine copy and creative concepts to ensure consistency across all platforms. Services include:

    ~ Brand biographies ~ Copyediting ~ Website copy ~ Blog Writing ~ Product Copy ~ Email marketing ~ Press releases ~ Ghostwriting ~ Proofreading - Tone of Voice Creation

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  • Creative

    I support brands with a blend of creative direction, content strategy, and e-commerce expertise to help them grow with confidence. From curating beautiful photoshoots to optimising Shopify stores, I offer both hands-on support and big-picture strategy. Services include:

    ~ Social Media & Creative Direction ~ Shopify & E-Commerce Support ~ Brand Collaborations & Partnerships ~ Photoshoot Direction

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Clients Include

Kind words…

  • ‘The epitome of self-sufficient and phenomenally capable external support, who ‘gets it’ as if she’s been with the brand for decades. Gabriella joined us in a time of desperate need and effortlessly made her mark very quickly. A type very hard to find, and a joy to work with. 10/10 would recommend!’

    Henry Hird, CEO, Sims Hilditch

  • “Gabriella is a joy to work with; calm and collected with a creative flair, she brought both innovative ideas and a reassuring presence to our team. As a small and busy business it was a huge relief to know that Gabriella had all aspects of content marketing and the social media strategy under control and she was a real asset in developing and delivering our influencer marketing programme. "

    Jodie, Head of Marketing, Birdie Fortescue

  • "Gabriella has been a game-changer for Elphick & Co. She is very well versed in the needs of aspirational ecommerce businesses, and can turn her hand to Klaviyo, Shopify edits, copywriting and wider marketing activities. She fully understands the subtle nuances of our client profile and knows exactly how to pitch both copy and aesthetics accordingly. I would highly recommend her to any lifestyle business looking for copywriting, email marketing, social media or Shopify support."

    Katherine Elphick, Founder, Elphick & Co